Primetime has experience of closely working with various medium at different levels. As content provider, Time/Space aggregator and Time/Space seller. This has given Primetime in-depth knowledge of media in terms of their efficacies and efficiencies. Also, use of latest Media Researches, Media Tools enables Primetime to deliver best ROI to the advertisers.
The core competence of Primetime is in understanding the client’s marketing objectives, study competitive environment & identify target audience. This also helps clients in devising an effective creative strategy.
Market prioritization on the basis of contribution, growth, dispersion, BDI & CDI, allocating media weights, getting optimum media mix along with referring to media research tools like TAM/BARC, IRS are some of the iterations done in media planning.
In-depth knowledge of various medium and sound relationship with various vehicles enable us in getting best rates from leading channels, publications and outdoor media. Also getting value additions from them add value to the execution of campaign.
Continuous evaluation based on minute monitoring of the campaign and taking apt corrective measure enables optimum utilization of every penny of media spend.